Three things your station can post this week without hiring anyone
No new staff, no freed-up afternoon. Three things that work anyway, in order of how little they cost.
Website content for radio stations
Your website, written for you. Every week.
Radio Content Lab writes posts for your station, then publishes them straight to your own website. You install one free plugin. Your news director does not have to write a word.
- No logins to hand over
- Hold anything for review
- Everything stays yours
The problem
Your news director is on air. Your website is not.
The site goes stale, listeners stop checking it, and your sales team has nothing to sell against it.
Nobody has forty minutes
A post takes most people forty minutes. Three a week is two hours your station does not have.
Sales notices first
A rep opens the site in front of a client and turns the laptop away. It happens more than anyone says.
We write it instead
You keep the station. We keep the website current, every week, on a rhythm that survives a bad one.
How it works
Three steps, and two of them are ours.
Step 01
You install one plugin
The copy you download already knows how to find us. Nothing to type in, no key to paste. We approve your site, usually within a business day.
Step 02
We write, a person checks
Posts land under your station’s name. Publish them as they arrive, or hold them for someone at the station to approve.
Step 03
You send us local things
A tip, a death notice, a photo from the fair. Two sentences from your news director come back as a finished post, the same day.
Got a question first?
Tell us about your station. A person answers, usually within a business day.
What we write
One kind of thing. Every kind of story.
A post is whatever your town needs it to be that week, and they all come out of the same number in your plan.
News that happened here
Council decisions, road closures, school board votes, the new business on Main Street. Local names, local places, spelled the way local people spell them.
We write from what you send us and from sources we can read. If a detail is missing, it stays out of the story.
1
number in your plan
Spend it on any mix. Heavy on sports in the fall, heavy on events in the summer. Nobody counts obituaries against a different allowance.
All of it counts as a post
Obituaries, done with care
Written from the notices you send, in a consistent format, with the service time where a reader expects to find it.
Pictures that fit
Every post arrives with a picture cropped to suit your layout. Send your own photographs and we use those instead.
In your station’s voice
A country station in a farming county does not read like a rock station in a college town. Tell us how you sound on air.
Posts go into WordPress’s own Posts
We cannot post into most third-party or custom plugins, such as a listings directory or a section built specially for your site. Ask us about a custom solution.
You stay in charge
Hold everything for review, or let it publish. Your call.
Your review queue
Held posts wait in your normal Pending list, where a person at the station reads them and clicks publish.
A human edits every piece
Drafting is fast because it has to be. Approving is not, and that is the part you are paying for.
It stays yours
Everything published to your site belongs to your station. Cancel and it stays where it is.
From the Lab
Why a station website earns its keep
Obituaries are the most-read page on a small-market radio site
The section stations treat as a duty is usually the one with the traffic, and the sponsor nobody thinks to sell.
The sales call where your website comes up
The site is not a product your reps are selling. It is the evidence that the station covers the town.
Ready when you are
Start with one plugin.
Choose a plan, install the plugin, and posts start arriving once we approve your site. If it is wrong for your station, cancel from your account and keep everything already published.
